Dawson Ales's profile

Personal Brand Process

Personal Brand Development
As an aspiring fashion designer, it is critical to develop a specific brand to establish yourself. This project for a Fashion Marketing class allowed me to experiment with different styles and learn of the many factors that must be considered when creating your brand. Cohesive designs were a key factor i developing a logo, color story, aesthetic, business card, resume, cover letter, and e-mail signature. Additionally, these designs must be versatile enough to be received clearly from formats such as business cards to billboards. This was the process and end result.
End Result
Special thanks to
Prof. Oscar Betancur
Personal Brand Process
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Personal Brand Process

Published: